Portfolio
Concept work: what could be
Every project here started the same way — a mood board, a feeling, a direction not yet named. What follows is the process of turning that feeling into finished form: an editorial concept, a piece of packaging, an idea made physical.
These are shown as concept case studies — the thinking behind the design, not just the final polish. If you’re deciding whether this process fits your project, this is the clearest way to see how Jennifer works: mood board, concept, execution, every time.
BRANDING
Soulplayground.org
Soul Playground — Twenty Years, Still Unfolding
Some collaborations are a single deliverable. This one is a conversation that’s lasted two decades — website, podcast identity, meditation offerings, and community touchpoints for spiritual guide and psychic channel Michele Meiché, evolving season after season.
View Soul Playground → Listen to Awakenings →
Wildflower Lantern Branding Packet
One Idea—Many Beautiful Deliverables
This wildflower lantern branding concept explores how a single creative idea can expand into a complete branding packet across multiple formats—lantern and wildflower visuals on note cards, inspiration pieces, pencils, guitar picks, vinyl records, and even playful “different strum” applications. The system treats every touchpoint like a unique creative stroke: consistent identity, fresh expression in every deliverable.
The Creative Space Cards
The Creative Space is where possibilities become momentum—cards, products, and tools built to ignite every designer.
Creators are everyone, and creation isn’t something you do someday—it’s what you do now.